מעדניה

2023

brand design / packaging / concept development / web design

This project was created as part of a branding course. It's a deli called 'מעדניה' that sells 24 types of cookies all day long.

The cookies are classified according to the hours of the day so that only one type is sold at each hour, so people don't need to choose cookie type.

The colors are inspired by sunrise and sunset colors combined with delicious brown colors in two shades - light and dark.

The logo combines several fonts that create a rounded uniformity taken from the world of watches and cookies. The letter נ׳ is shaped like the clock hands.

The brand design advocates preciseness and minimalism that reduce distractions and noise like the deli is trying to create.

Cookie ordering website.

Each cookie is packed separately and you can order several cookies from specific time or order morning / afternoon / evening ? night packages.